![]() "After I posted pictures from the restaurant, I got calls from my friends to ask me how to get there," he said. Li said he went to a Korean chimek restaurant last weekend with some friends who are fans of the drama and waited in line for about two hours to buy some fried chicken to go. "I am not a fan of the TV series or Korean drama, but I always like to have fried chicken," said Li Zhe, who works for a media company in Beijing. "Our daily revenue used to be about several hundred yuan, but since last month, it has grown rapidly and can reach as much as 3,000 yuan per day," he said.Įven those who don't follow the drama are falling for the chicken-and-beer craze. Sim said, adding that one day last week there were as many as 100 people waiting to get some fried chicken to go.Īt another fried chicken takeaway joint in Wangjing, which is home to several Korean eateries, an employee surnamed Zhang said the restaurant also has seen a notable increase in business. Now it is 80% Chinese and 20% Korean," Mr. "In the past, 40% of our clients who ordered fried chicken were Chinese and 60% were Korean. "I have been doing fried chicken business for eight years, but this is the first time I've seen so many Chinese clients coming to order fried chicken with beer," he said. Sim June-bo, owner of Barsak Chicken and Beer, a Korean restaurant in Beijing's Wangjing district, said he has noticed a significant increase in the restaurant's Chinese clientele since the show began airing. ![]() "Did you have chimek on the day of the first snow?" the Communist Party's mouthpiece People's Daily asked on its verified Weibo account. "The first snow arrives, where is the chimek?" Gao Yuanyuan, a prominent Chinese actress, posted on her verified Weibo account, earlier this month. More than 3.7 million posts related to the Chinese term for chimek have been published on Weibo over the past few weeks, while Tencent's WeChat is getting on the craze by displaying falling snowflakes or snowmen when users send messages to one another that include the Chinese expression for chimek, zhaji he pijiu.Įven some Chinese celebrities are fans of the show, fueling the craze. Korean TV series have long been popular in China, and discussions about "My Star" are among the most-discussed topics on Sina's Weibo microblogging platform. On iqiyi alone, it has been watched 14.5 billion times since its December debut. As a result, South Korea's restaurant scene became extremely dynamic and competitive, making fried chicken even more popular.Has been one of the most-watched TV series on two of the online video platforms where it's available, and. Low interest rates following the crisis also made it easier to take out loans that could be used to kick-start new businesses. Unemployed and unsure of what to do, many Koreans decided to use their severance payment to reinvent themselves by opening up family-run restaurants, including fried chicken joints. The aftermath of the financial crisis left many Koreans jobless and without any economic security, but some of them received a severance payment. Unfortunately, a mixture of poorly-managed finance policies and crony capitalism shattered this period of collective prosperity and set off an economic downward spiral known as the Asian financial crisis (via Center for Independent Studies). This period of accelerated growth fueled a spread of good jobs in South Korea that offered generous pensions, college tuition, and housing assistance that built a strong middle class.
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